New dates to be announced
André Alves and Catarina Medina
Digital marketing has brought a world of opportunities for cultural organizations: increased dynamism in the relationship with their audiences, the use of efficient low-cost tools, bigger and better exposure of their contents, among others. At the same time, we need to understand them and integrate them smoothly and effectively in our communication strategies, turning them into added value for the organizations. The pace of transformation of the digital ecosystem is very high, bringing enormous challenges of updating and adapting to the changes. This course will address concepts such as social media marketing, mobile marketing and content marketing, search engine marketing, email marketing, contextualized by trainers with extensive professional experience in this area in national cultural institutions of reference.